With more than one billion Facebook users worldwide, and millions more on social networking sites such as Twitter, LinkedIn, Pinterest, and Instagram, social networking for business is an important part of any company’s strategy. Pew Internet reported that in 2012, 75% of online women were users of social networking sites, compared with 63% of men. Facebook is used by 66% of online adults, while 20% of online adults use LinkedIn, and 16% of online adults use twitter. With so many people converging on social media sites, an important key in social networking for business is to have a well-managed online presence.
One of the best tools in social networking for business is LinkedIn, a popular social network for business professionals. Logging more than 175 million users, LinkedIn can help companies conduct research, find new customers, and expand their business contacts and prospects. LinkedIn users should take the time to completely fill out their profiles, and add skills so other users can endorse them. When social networking for business on LinkedIn, it is also important to create a LinkedIn company page and ask key contacts for recommendations.
Another essential step in social networking for business is ensuring your customers can find you on Google+ and Google Maps. Customers must have easy access to your business online and Google+ will allow you to easily showcase your online social footprint.
Social networking for business through sites like Facebook, Twitter, Google+, and LinkedIn, when appropriately managed, will create opportunities to grow business, connect with customers, and share your company’s products and philosophies with an ever-growing online audience.