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Seeing A Lot of BLUE Lately?

If you’re into social media, you have surely asked yourself this at least once before: Why do the ‘big three’ social media networks all use blue in their branding? If you hadn’t asked yourself that before, maybe you should. Have a look:

Facebook Logo
Facebook
Twitter Logo
Twitter
LinkedIn Logo
LinkedIn

 

 

This is only the beginning.  But before we look at more app icons, let’s look at some psychology.  Karen Haller, an Applied Color Psychology Specialist, says “Blue is the colour of intellect, the mind, making it the colour of communication and when you think about social media, it’s all about communicating.  Blue also has the perception of being trustworthy, dependable, safe, and reliable.  These are the perceived positive qualities of a business who chooses blue.”  Also, notice how all of the ‘big three’ pair their chosen shade of blue with white.  Haller says “White is also used to communicate clarity, simplicity, and efficiency.”  Lastly, Karen sites how research has shown blue to be the world’s most popular color.  (Source)

More Social Media

The ‘big three’ aren’t the only social media networks using the color blue:

Tumblr
Tumblr
foursquare
foursquare
MySpace
MySpace
Reddit
Reddit
Hootsuite
Hootsuite
Wordpress
WordPress

And then there are the additional apps created by two of the ‘big three’:

Facebook Messenger App
Facebook Msngr App
Facebook Pages App
Facebook Pages App
CardMunch
LinkedIn's CardMunch

Airlines:

British Airways Logo
British Airways
American Airlines Logo
American Airlines
Delta Airlines Logo
Delta

 

 

 

 

 

United Airlines Logo
United Airlines
jetBlue Logo
jetBlue
Pan Am Logo
PanAm

 

 Apple Apps:

App Store App
Apple's App Store
Apple Remote App
iOS Remote App
Apple Store App
Apple Store
Apple Mail App
Mail App
Photos App
Photos App
Videos App
Videos App
Voice Memos App
Voice Memos App
Weather App
Weather App
Stocks App
Stocks App

Google:

Google Search App
Google Search App
Google Earth
Google Earth
Google Translate
Google Translate

Amazon:

Amazon.com
Amazon.com
Amazon's Kindle App
Amazon's Kindle App
Amazon Local
Amazon Local

Finance:

Paypal
Paypal
Chase Bank
Chase Bank
Citibank
Citibank
Zions Bank
Zions Bank
RBC
RBC
Capital One
Capital One

 

 

 

 

 

American Express
American Express
Republic Bank
Republic Bank
Charles Schwab
Charles Schwab

 

 

 

 

And now a bunch of other brands and apps you’ve probably used:

Dropbox
Dropbox
Dictionary.com
Dictionary.com
bump
bump
Flickster
Flickster
Pandora
Pandora
PSExpress
PSExpress
Shazam
Shazam
Skype
Skype
Skype WiFi
Skype WiFi
shopkick
shopkick
Weather Channel
Weather Channel
USPS
USPS
NBC
NBC
StubHub
StubHub
Urban Dictionary
Urban Dictionary
Walmart
Walmart
Zillow
Zillow
WebMD
WebMD
There you have it.  There is most definitely a pattern here.  So, next time you see the color blue being marketed to you, just remember, you’re being psychologically manipulated into thinking positive things about the company whether or not they are true.  🙂

What do you think of the color blue?  How does it make you feel?

If you are interested in more about the color blue, listen to THIS interview with Dr. Anna Franklin.

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