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Finding the Potential in Personality

“Today you are You, that is truer than true. There is no one alive who is Youer than You.”
-Dr. Seuss

Personality. We all have one, and no two are completely alike. It’s a fascinating phenomenon, especially when exploring how to properly channel the unique features in our personalities to create success in business. It seems to be pretty easy to let some of our more distinctive traits take the back burner as we are swamped with the monotony of our daily tasks and responsibilities. As we explore the importance of utilizing our personalities in business, it is important to take a deeper look into understanding our personality traits and how to best utilize them.  Knowing who we are and what makes us tick can help us gain profound insights into how to understand ourselves and how to approach others to achieve greater success in business.

One great online resource for learning more about who you are in both business and life is According to, an archetype is defined as a “universal pattern of behavior that motivates everything we do.”  The site offers a free archetype quiz that will give you insight into the different aspects of your personality.  You can stop there, and use that information to learn a little bit more about yourself and make more informed decisions, or you can create an account with and connect with others and receive specialized content and information tailored to your archetype.

A couple of us on the StrategicallySavvy team decided to take the archetypeme quiz. It was interesting to see what our archetypes are and think about how we can utilize that information to enhance our daily business interactions.

Eric’s archetype was pretty diverse and evenly distributed with athlete at 36%, advocate at 22%, intellectual at 22%, and other at 20%. With a balanced archetype, encompassing many interests and behaviors, Eric is able to easily relate to a variety of people – he can talk sports, history, or the latest in politics. Recognizing that, Eric is able to develop sound business relationships using his talents to relate with clients, co-workers, and competitors alike.

My archetype type is 44% caregiver, 23% fashionista, 13% intellectual, and 20% other.  I am a people pleaser, and want to make sure that everyone around me is well taken care of, and apparently if it can be done fashionably, I’m all set! In all seriousness, recognizing my caregiver traits and using them to make a connection with my clients will help me create strong business relationships with the people I come into contact with on a daily basis.

Jason’s archetype was quite the contrast from mine, with 55% intellectual, 14% king/executive, 11% gentleman, and 20% other.  Jason can focus on utilizing his intellectual side to solve problems and his executive side to put those solutions into motion. Knowing the archetypes of his colleagues, he can turn to them for support, advice and aid throughout the process.

It was fun to get some insight into what our archetypes were, and it provided some good information on how we can approach one another and how we conduct business.

Tell us, what’s your archetype, and how does it affect your business?

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