If you’re into social media, you have surely asked yourself this at least once before: Why do the ‘big three’ social media networks all use blue in their branding? If you hadn’t asked yourself that before, maybe you should. Have a look:
This is only the beginning. But before we look at more app icons, let’s look at some psychology. Karen Haller, an Applied Color Psychology Specialist, says “Blue is the colour of intellect, the mind, making it the colour of communication and when you think about social media, it’s all about communicating. Blue also has the perception of being trustworthy, dependable, safe, and reliable. These are the perceived positive qualities of a business who chooses blue.” Also, notice how all of the ‘big three’ pair their chosen shade of blue with white. Haller says “White is also used to communicate clarity, simplicity, and efficiency.” Lastly, Karen sites how research has shown blue to be the world’s most popular color. (Source)
More Social Media
The ‘big three’ aren’t the only social media networks using the color blue:
And then there are the additional apps created by two of the ‘big three’:
Airlines:
Apple Apps:
Google:
Amazon:
Finance:
And now a bunch of other brands and apps you’ve probably used:
There you have it. There is most definitely a pattern here. So, next time you see the color blue being marketed to you, just remember, you’re being psychologically manipulated into thinking positive things about the company whether or not they are true. 🙂
What do you think of the color blue? How does it make you feel?
If you are interested in more about the color blue, listen to THIS interview with Dr. Anna Franklin.