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7 Best Articles of 2012 – What Are Your Favorites?

It’s hard to believe that 2012 has already come to a close. It was a good year here at Imagine Growth Strategy.  We had the opportunity to work with some of the most innovative emerging companies out there, and we enjoyed the chance to share our thoughts and ideas here on StrategicallySavvy.

It was an interesting year on blogs and in the news. Here are some of our favorite stories and blog posts of 2012:


Google Glass1.  
The End of the Smartphone Era is Coming – Our most viewed blog post of 2012 was thanks to this article, outlining the new Google Glass and discussing the future of computers on your face (Microsoft is extensively researching this area of opportunity, in addition to others). Now we’re hearing rumors that Apple is looking at the possibility of building the iWatch. Its going to be very interesting to see what 2013 brings by way of these emerging new products.

2.  The KISSmetrics Guide to Blogging – For all you blogging business owners out there (and we hope you all are blogging business owners!), this articles offers 30 great blogging tips from the pros at KISSmetrics.

 

 

3.  For-Profit Colleges Spend Big on Online Advertising – It turns out Google’s biggest advertiser isn’t a bank or a major retailer… it’s University of Phoenix! Did you know?

 

 

4.  A Look at Shark Tank’s Most Memorable Deals – We LOVE Shark Tank! Talk about a crash course in Venture Capital and Start-Up Investment. This article provides a peek at some of the most successful startup pitches on one of ABC’s most popular shows.

 

5.  Your Table is Ready, Mr. Headsets.com – Would you change your last name? How about changing your last name for a company? Be honest, you probably would for the right amount of Kwan! Read how this crafty entrepreneur auctioned off his last name to HeadSetsDotCom for $45,000. Awesome!

 

6.  What Instagram’s New Terms of Service Mean for You – Instagram caused a major mess by announcing it would change its privacy policy, just in case it might want to sell your photos in the future. Then, not surprisingly, quickly reversed its message after a slew of bad press and customer push-back. How will the controversial changes to Instagram’s privacy policy affect you?

 

7.  The Can’t-Miss Social Media Trends for 2013 – Get ready for 2013! Here is a look at the biggest social media trends set to unfold in the year ahead.

 

 

Tell us, what were some of your favorite stories of 2012?

We look forward to what 2013 has in store, and wish you a successful, prosperous year both personally and professionally!

Social Networking for Business

With more than one billion Facebook users worldwide, and millions more on social networking sites such as Twitter, LinkedIn, Pinterest, and Instagram, social networking for business is an important part of any company’s strategy. Pew Internet reported that in 2012, 75% of online women were users of social networking sites, compared with 63% of men.  Facebook is used by 66% of online adults, while 20% of online adults use LinkedIn, and 16% of online adults use twitter.  With so many people converging on social media sites, an important key in social networking for business is to have a well-managed online presence.

LinkedIn UsersOne of the best tools in social networking for business is LinkedIn, a popular social network for business professionals. Logging more than 175 million users, LinkedIn can help companies conduct research, find new customers, and expand their business contacts and prospects. LinkedIn users should take the time to completely fill out their profiles, and add skills so other users can endorse them.  When social networking for business on LinkedIn, it is also important to create a LinkedIn company page and ask key contacts for recommendations.

Another essential step in social networking for business is ensuring your customers can find you on Google+ and Google Maps.  Customers must have easy access to your business online and Google+ will allow you to easily showcase your online social footprint.

Social networking for business through sites like Facebook, Twitter, Google+, and LinkedIn, when appropriately managed, will create opportunities to grow business, connect with customers, and share your company’s products and philosophies with an ever-growing online audience.

Don’t forget to leave us a comment… tell us about your Social Media strategy and what you’ve been doing to find success.

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