Most indications, albeit early, are that Small Business Saturday on November 24th, 2012 was a resounding success. Even President Obama got in on the act, shopping with his daughter at a local Washington D.C. bookstore.
I tried to do my part to support Small Business Saturday. I purchased a new snow blower from a local power equipment company here in Salt Lake City, United Service & Sales, which also happens to be one of our fantastic clients.
Others in my network seemed to be doing the same. A good friend tweeted me that day saying he shopped at Salt Lake Running Co., a local shop specializing in everything “running” related.
I later met up with friends for burgers and fries at Training Table Restaurant, a Utah Original, again in an effort to Shop Small.
But I did find it a little odd that more local small businesses weren’t competing for my business. Surprisingly, I can’t name one local small business that contacted me with a reason to shop with them on Small Business Saturday. Not one.
Check out the article from Carmine Gallo, a Forbes Contributor, entitled “Independent Business Owners Send The Wrong Signal On Small Business Saturday and Cyber Monday”.
Gallo argues that for Small Business Saturday to legitimately take hold in communities across the United States, “small business owners must give us something in return—a unique experience. It’s difficult for small businesses to compete on price.” Great advice in a day and age full of big-box retailers and online retail giants all, ironically, competing on price.