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Play More for Success in Business

We’ve all heard the adage “work hard, play hard.” Unfortunately, it’s difficult to take the time to play when there always seems to be a deadline to meet, a tweet to type, a status to be updated, and twenty emails to be answered. As difficult as it is to disconnect from work, it’s a definite necessity – not only for a balanced life, but a successful business too.

Here are some of our favorite ways to play, and a few of our thoughts on how they can benefit your business:

Golf – Turn off your phone and spend an afternoon at the golf course. Not only is golfing an excellent networking sport, it will help you develop patience, precision, and integrity (mulligan, anyone?) – all qualities that will benefit you in business.

Take some of your charitable contribution budget and buy a foursome at a local charity golf tournament. Call the tournament organizer and ask for an attendee list to see if there might be someone attending the event that you would like to meet. Many golf tournaments take pairing requests in advance of the tournament for a small fee, or even for free. Regardless of your handicap, you’ll have a fantastic chance to meet new contacts and network on the golf course, all for a good cause of course.

Just for fun, check out this this list of Famous Golfers And Their, Um, Handicaps from

Basketball – We have to admit, we’re partial to basketball here at Imagine Growth Strategy. NBA, NCAA, High School, and anything and everything basketball related we love! Basketball can benefit your business if you play your cards right. For example, you could organize an office basketball team and join an adult basketball league. Spending one night a week letting off some steam on the court can be a major benefit to your business. Basketball is all about team work, and in order to be successful, you and your teammates must be able to come up with a game plan and execute it. A night of basketball might be just what you needed to refresh your ability and desire to take your team at the office to the next level.

One piece of obvious advice before you kick off your season…just don’t get into any fights – like the Georgetown Men’s Basketball Team did during a recent off-season trip to China. Wow, what a mess!

Running – Set a goal and train for an upcoming race. Running might be tough to get into at first, but eventually it gets easier and the benefits of your hard work will be evident. Training for, and completing a race, whether it’s a 5k, a full marathon, or another type of race, you’ll develop your endurance, follow-through, and ability to overcome challenges. All of these qualities will serve you well in the conference room.

Here is a list of some fun races to check out:
The Dirty Dash – A ridiculously awesome mud run obstacle course…think military boot camp!  Races are held in several states, includingUtah,Montana,Idaho,New Mexico, andColorado.
The Big Sur Marathon – Run through some of the world’s most breathtaking coastline inCalifornia’s Big Sur Marathon. With all of the gorgeous scenery, you might just forget that you’re logging more than 26 miles!
Amasa Back Trail Race – If you’re interested in a more extreme sort of race, check out the Amasa Back Trail Race inMoab,Utah.  You’ll find yourself running either 6.5 or 14.5 miles onMoab’s majestic (and steep) slick rock terrain. It’s not for the faint of heart, but you’ll have some stories to tell when it’s through!

Rock Climbing – Release some endorphins climbing rocks. Start out in a local rock climbing gym and work your way to the mountain.  Rock climbing, and other extreme sports will not only give you an adrenaline rush, they will help you to overcome your fears and move forward with confidence.  In this economy, the ability to conduct business with confidence, even when the slope feels dangerous and steep, could make the difference between great success and falling short.

Skiing/Snowboarding – Escape the winter blues (and inversion if you live along the Wasatch Front in our home state of Utah) with a day on the slopes. Skiing is all about balance and calculated risk.  Going down the black diamond may be dangerous, but if you can keep your balance, the risk is worth it.  Same goes for business – sometimes you have to take some risks, and maintain balance throughout the process, to reap the best rewards.

At the end of the day, we say go play! Don’t be afraid to disconnect for a while, and see your business thrive.

Tell us, what is your favorite way to play, and how do you think it benefits you in business?


Social Networking for Business

With more than one billion Facebook users worldwide, and millions more on social networking sites such as Twitter, LinkedIn, Pinterest, and Instagram, social networking for business is an important part of any company’s strategy. Pew Internet reported that in 2012, 75% of online women were users of social networking sites, compared with 63% of men.  Facebook is used by 66% of online adults, while 20% of online adults use LinkedIn, and 16% of online adults use twitter.  With so many people converging on social media sites, an important key in social networking for business is to have a well-managed online presence.

LinkedIn UsersOne of the best tools in social networking for business is LinkedIn, a popular social network for business professionals. Logging more than 175 million users, LinkedIn can help companies conduct research, find new customers, and expand their business contacts and prospects. LinkedIn users should take the time to completely fill out their profiles, and add skills so other users can endorse them.  When social networking for business on LinkedIn, it is also important to create a LinkedIn company page and ask key contacts for recommendations.

Another essential step in social networking for business is ensuring your customers can find you on Google+ and Google Maps.  Customers must have easy access to your business online and Google+ will allow you to easily showcase your online social footprint.

Social networking for business through sites like Facebook, Twitter, Google+, and LinkedIn, when appropriately managed, will create opportunities to grow business, connect with customers, and share your company’s products and philosophies with an ever-growing online audience.

Don’t forget to leave us a comment… tell us about your Social Media strategy and what you’ve been doing to find success.

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