If you’re into social media, you have surely asked yourself this at least once before: Why do the ‘big three’ social media networks all use blue in their branding? If you hadn’t asked yourself that before, maybe you should. Have a look:
This is only the beginning. But before we look at more app icons, let’s look at some psychology. Karen Haller, an Applied Color Psychology Specialist, says “Blue is the colour of intellect, the mind, making it the colour of communication and when you think about social media, it’s all about communicating. Blue also has the perception of being trustworthy, dependable, safe, and reliable. These are the perceived positive qualities of a business who chooses blue.” Also, notice how all of the ‘big three’ pair their chosen shade of blue with white. Haller says “White is also used to communicate clarity, simplicity, and efficiency.” Lastly, Karen sites how research has shown blue to be the world’s most popular color. (Source)
More Social Media
The ‘big three’ aren’t the only social media networks using the color blue:
And then there are the additional apps created by two of the ‘big three’:
And now a bunch of other brands and apps you’ve probably used:
There you have it. There is most definitely a pattern here. So, next time you see the color blue being marketed to you, just remember, you’re being psychologically manipulated into thinking positive things about the company whether or not they are true. 🙂
What do you think of the color blue? How does it make you feel?
If you are interested in more about the color blue, listen to THIS interview with Dr. Anna Franklin.
Smartphone technology is getting more advanced by the day. In THIS recent article from Business Insider, the author reveals Microsoft recently filed patents that appear to compete with Google’s smartglasses called Google Glass. He also believes this technology will soon replace smartphones –
“Computers have been getting small and closer to our faces since their very beginning. First they were in big rooms, then they sat on desktops, then they sat on our laps, and now they’re in our palms. Next, they’ll be on our faces. (Eventually they’ll be in our brains.)”
I’m not as convinced. The idea of my moving pupil working as a cursor and replacing my hand sounds convenient, yes, but not as accurate as my brain would like. We all learned in elementary school how our eyes, though seeming still and focused to us, are always darting around in search of new stimuli so the rods and cones won’t become too accustomed to their surroundings and become numb. My finger on my smartphone might be a little shaky sometimes, but it’s not so fidgety I can’t use my iPhone properly.
All that said, maybe I’m biased because I wear glasses. What do people like us do? The biggest question we face is: Can these face-computers come as prescription glasses?