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Archive for category: Social Media

Microsoft – Leave Me Alone!

Microsoft has mistaken me as part of their advertising demographic, at least on Hulu Plus, that is.  Every commercial break I’m being bombarded with something Microsoft:

  1. Surface
  2. Windows Phone
  3. Windows 8
  4. Outlook.com
  5. Office 365
  6. Internet Explorer *shudders*
  7. or Bing

Little does Microsoft know, I actually hate every product they have ever made, currently make, and will make in the future.  Yes, I am writing this on a Windows 7 PC, but it doesn’t mean I’m enjoying it.

Let me explain why I hate every single one of these products:

1. First, Surface – Microsoft’s VERY late introduction to the tablet world.  Actually, let me first show you my reaction when having Surface explained to me at a recent expo I attended:

Yeah, I’m the one with the skeptical face.

I tried so hard to listen and be impressed by this piece of crap, but I just wasn’t.  At the time, I wanted to get an iPad Mini.  Since then, I got an iPad Mini.  I do realize I haven’t yet explained why I hate Surface and I think it’s because it’s just hard for me to explain.  The fact that Microsoft made it is bad enough.

2. Next, the Windows Phone, or rather, Microsoft’s VERY late introduction into the smartphone market.  I hate this for the same reasons I hate Surface.  That said, I do think this commercial is pretty funny:

3. Windows 8:  Optimized for touch screen computers.  Who out there has a pre-existing touch screen computer that you can simply just install Windows 8 on and be on your merry way?  Nobody.  So, in the meantime, until you’re rich enough to get a touch screen computer (if you even want one), you can use it like a regular desktop PC running Windows 7.  Nice upgrade, right?  Windows 7 –> Windows 7 for $100 more!  I hate you, Windows 8.

4. Outlook.com:  Who cares?  I do think it’s great Microsoft finally put all their email clients into one place (@msn.com, @hotmail.com, @outlook.com), but again, could you have been any later to the game?  Still, if I see someone come across my path with an @msn.com or @hotmail.com email address, I immediately know they don’t “get it.”  It’s practically like having an @aol.com address – enter this decade and get @me.com or @gmail.com.  Just do it.

5. Office 365:  Pay $100 per year for the rest of your life to have access to Office products in “the cloud” rather than pay $100 one time until you decide you want to upgrade again.  To make it up to you, Microsoft allows you to access Office 365 on 5 devices.  So you can access it on your crappy Windows 8 (7) PC, your Surface, and your Windows Phone, I guess?  Oh, and you can use the other two downloads on your Macs and have the absolutely terrible Office: Mac.  Well I’m sure sold!

6. Internet Explorer.  If you use Internet Explorer, you must be new to the Internet.  NEVER explore the Internet with Internet Explorer.  It is and will always be the absolute worst browser on earth.

7. Lastly, Bing.  You’ve probably seen the commercials for the Bing-It-On Challenge where Bing and Google are put to the test right next to each other.  I dare you to go play this little game.  I chose Google.

Let us know your results in the comments!

The last thing I would like to say is, Microsft, please include an Unsubscribe button with all of your advertising.  I don’t want to hear from you any more.

Seeing A Lot of BLUE Lately?

If you’re into social media, you have surely asked yourself this at least once before: Why do the ‘big three’ social media networks all use blue in their branding? If you hadn’t asked yourself that before, maybe you should. Have a look:

Facebook Logo
Facebook
Twitter Logo
Twitter
LinkedIn Logo
LinkedIn

 

 

This is only the beginning.  But before we look at more app icons, let’s look at some psychology.  Karen Haller, an Applied Color Psychology Specialist, says “Blue is the colour of intellect, the mind, making it the colour of communication and when you think about social media, it’s all about communicating.  Blue also has the perception of being trustworthy, dependable, safe, and reliable.  These are the perceived positive qualities of a business who chooses blue.”  Also, notice how all of the ‘big three’ pair their chosen shade of blue with white.  Haller says “White is also used to communicate clarity, simplicity, and efficiency.”  Lastly, Karen sites how research has shown blue to be the world’s most popular color.  (Source)

More Social Media

The ‘big three’ aren’t the only social media networks using the color blue:

Tumblr
Tumblr
foursquare
foursquare
MySpace
MySpace
Reddit
Reddit
Hootsuite
Hootsuite
Wordpress
WordPress

And then there are the additional apps created by two of the ‘big three’:

Facebook Messenger App
Facebook Msngr App
Facebook Pages App
Facebook Pages App
CardMunch
LinkedIn's CardMunch

Airlines:

British Airways Logo
British Airways
American Airlines Logo
American Airlines
Delta Airlines Logo
Delta

 

 

 

 

 

United Airlines Logo
United Airlines
jetBlue Logo
jetBlue
Pan Am Logo
PanAm

 

 Apple Apps:

App Store App
Apple's App Store
Apple Remote App
iOS Remote App
Apple Store App
Apple Store
Apple Mail App
Mail App
Photos App
Photos App
Videos App
Videos App
Voice Memos App
Voice Memos App
Weather App
Weather App
Stocks App
Stocks App

Google:

Google Search App
Google Search App
Google Earth
Google Earth
Google Translate
Google Translate

Amazon:

Amazon.com
Amazon.com
Amazon's Kindle App
Amazon's Kindle App
Amazon Local
Amazon Local

Finance:

Paypal
Paypal
Chase Bank
Chase Bank
Citibank
Citibank
Zions Bank
Zions Bank
RBC
RBC
Capital One
Capital One

 

 

 

 

 

American Express
American Express
Republic Bank
Republic Bank
Charles Schwab
Charles Schwab

 

 

 

 

And now a bunch of other brands and apps you’ve probably used:

Dropbox
Dropbox
Dictionary.com
Dictionary.com
bump
bump
Flickster
Flickster
Pandora
Pandora
PSExpress
PSExpress
Shazam
Shazam
Skype
Skype
Skype WiFi
Skype WiFi
shopkick
shopkick
Weather Channel
Weather Channel
USPS
USPS
NBC
NBC
StubHub
StubHub
Urban Dictionary
Urban Dictionary
Walmart
Walmart
Zillow
Zillow
WebMD
WebMD
There you have it.  There is most definitely a pattern here.  So, next time you see the color blue being marketed to you, just remember, you’re being psychologically manipulated into thinking positive things about the company whether or not they are true.  🙂

What do you think of the color blue?  How does it make you feel?

If you are interested in more about the color blue, listen to THIS interview with Dr. Anna Franklin.

Social Networking for Business

With more than one billion Facebook users worldwide, and millions more on social networking sites such as Twitter, LinkedIn, Pinterest, and Instagram, social networking for business is an important part of any company’s strategy. Pew Internet reported that in 2012, 75% of online women were users of social networking sites, compared with 63% of men.  Facebook is used by 66% of online adults, while 20% of online adults use LinkedIn, and 16% of online adults use twitter.  With so many people converging on social media sites, an important key in social networking for business is to have a well-managed online presence.

LinkedIn UsersOne of the best tools in social networking for business is LinkedIn, a popular social network for business professionals. Logging more than 175 million users, LinkedIn can help companies conduct research, find new customers, and expand their business contacts and prospects. LinkedIn users should take the time to completely fill out their profiles, and add skills so other users can endorse them.  When social networking for business on LinkedIn, it is also important to create a LinkedIn company page and ask key contacts for recommendations.

Another essential step in social networking for business is ensuring your customers can find you on Google+ and Google Maps.  Customers must have easy access to your business online and Google+ will allow you to easily showcase your online social footprint.

Social networking for business through sites like Facebook, Twitter, Google+, and LinkedIn, when appropriately managed, will create opportunities to grow business, connect with customers, and share your company’s products and philosophies with an ever-growing online audience.

Don’t forget to leave us a comment… tell us about your Social Media strategy and what you’ve been doing to find success.

Small Business Apps

With more and more iPhones, iPads, tablets, and Androids in consumers hands, small business are turning to mobile app technology to help them operate more efficiently and cost effectively in an increasingly competitive environment!

Check out this article  from USA TODAY to read about the small business app boom!

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