Fueling companies through marketing, revenue growth and global opportunities

Archive for category: Growing Your Company

Finding the Potential in Personality

“Today you are You, that is truer than true. There is no one alive who is Youer than You.”
-Dr. Seuss

Personality. We all have one, and no two are completely alike. It’s a fascinating phenomenon, especially when exploring how to properly channel the unique features in our personalities to create success in business. It seems to be pretty easy to let some of our more distinctive traits take the back burner as we are swamped with the monotony of our daily tasks and responsibilities. As we explore the importance of utilizing our personalities in business, it is important to take a deeper look into understanding our personality traits and how to best utilize them.  Knowing who we are and what makes us tick can help us gain profound insights into how to understand ourselves and how to approach others to achieve greater success in business.

One great online resource for learning more about who you are in both business and life is According to, an archetype is defined as a “universal pattern of behavior that motivates everything we do.”  The site offers a free archetype quiz that will give you insight into the different aspects of your personality.  You can stop there, and use that information to learn a little bit more about yourself and make more informed decisions, or you can create an account with and connect with others and receive specialized content and information tailored to your archetype.

A couple of us on the StrategicallySavvy team decided to take the archetypeme quiz. It was interesting to see what our archetypes are and think about how we can utilize that information to enhance our daily business interactions.

Eric’s archetype was pretty diverse and evenly distributed with athlete at 36%, advocate at 22%, intellectual at 22%, and other at 20%. With a balanced archetype, encompassing many interests and behaviors, Eric is able to easily relate to a variety of people – he can talk sports, history, or the latest in politics. Recognizing that, Eric is able to develop sound business relationships using his talents to relate with clients, co-workers, and competitors alike.

My archetype type is 44% caregiver, 23% fashionista, 13% intellectual, and 20% other.  I am a people pleaser, and want to make sure that everyone around me is well taken care of, and apparently if it can be done fashionably, I’m all set! In all seriousness, recognizing my caregiver traits and using them to make a connection with my clients will help me create strong business relationships with the people I come into contact with on a daily basis.

Jason’s archetype was quite the contrast from mine, with 55% intellectual, 14% king/executive, 11% gentleman, and 20% other.  Jason can focus on utilizing his intellectual side to solve problems and his executive side to put those solutions into motion. Knowing the archetypes of his colleagues, he can turn to them for support, advice and aid throughout the process.

It was fun to get some insight into what our archetypes were, and it provided some good information on how we can approach one another and how we conduct business.

Tell us, what’s your archetype, and how does it affect your business?

USA's Slow, Costly Internet

Our Internet access is slow and expensive here in the USA. The problem is, “a few companies control access in America and it’s not in their interest to bring that fast, cheap access to us all.”

Recently, telecommunications policy expert Susan P. Crawford visited with Bill Moyers about this “digital divide” developing in American society. The link previewed below will take you to the entire enlightening conversation.

Susan Crawford, former special assistant to President Obama for science, technology and innovation, and author of Captive Audience: The Telecom Industry and Monopoly Power in the New Gilded Age, joins Bill to discuss how our government has allowed a few powerful media conglomerates to put profit ahead of the public interest — rigging the rules, raising prices, and stifling competition. As a result, Crawford says, all of us are at the mercy of the biggest business monopoly since Standard Oil in the first Gilded Age a hundred years ago.

“The rich are getting gouged, the poor are very often left out, and this means that we’re creating, yet again, two Americas, and deepening inequality through this communications inequality,” Crawford tells Bill.

How would Faster and Cheaper Internet access affect your small business?

For the past 5+ years, the United States’ Internet speeds have not ranked higher than #15 among the worlds’ top 35 most developed countries. (Source, 1g, Six year historical time series, penetration [June 2012])

With both of our major political parties focused on getting our economy back on track, how is it that not all US citizens have Internet access, and those that do, have the 15th SLOWEST connection speeds in the world?

According to Akamai Technologies‘ Q3 2012 report, the average global Internet connection speed is 2.8 Mbps with an average global peak of 15.9 Mbps. The US has respective averages of 7.2 Mbps and 29.6 Mbps.

That sounds peachy, but South Korea’s average speed is 14.7 Mbps with an average peak at a whopping 48.8 Mbps…and that’s just one of the countries surpassing us in Internet speeds. (Source)

Want to know your connection speed? Head to to conduct your own speed test. Let us know your results in the comments!

Here in Salt Lake City, Utah using Comcast high-speed Internet, my average download speed is 14.75 Mbps and average upload speed is 4.38 Mbps. Not too awful…

We still have counties in the United States with less than 5% broadband Internet availability. How is this even possible in this day and age?!

Picture from Wikipedia.

What do you do while waiting for your slow Internet connection?

Five Growth Tips for Emerging Companies

Helping emerging companies develop a solid plan for growth and long-term success is our main focus here at Imagine Growth Strategy. Our team has a great deal of experience and expertise in business strategy and execution, as well as business development and sales. With specialties in business model analysis, corporate strategy, social media marketing, business development, fundraising, strategic marketing, and financial management – just to name a few – we have the tools that emerging companies need to take their business to the next level.

We’ve been working with emerging companies, as well as companies in need of a turnaround for several years now, and we understand the constraints companies are facing in our current economic climate. With so many companies looking to recharge their batteries, there’s a lot of information out there about how to grow small business, and it isn’t always easy to rifle through it all.  We thought that Fast Company had some great practical tips for growing small business in its recent article, “5 Essential Principles for Growing Your Small Business.” The five points Fast Company elaborates on in the article include:

  1. Timing is everything.
  2. Brand, brand, brand.
  3. Scale your sales.
  4. Embrace technology.
  5. De-stress for success.

This article is a must read, and when something good like this comes along, we just have to share!

Tell us, what do you think of Fast Company’s tips? What does your company need to focus on for that extra edge?   

Meet With Us